Why Is Food So Damn Rewarding?
This is going to be my first blog that is going to really focus, behaviorally, on one specific aspect of weight loss. It is going to use a few technical terms but at the same time I'll try to explain what they mean so you can have a deeper understanding. If you have any questions, shoot me a message or drop a comment! Now let's jump right in! Let's start with the idea of a reward. Behaviorally we'd refer to this as reinforcement. The technical definition for reinforcement is